Start with the sources you can trust
An opportunity may draw on ranking data, search impressions, CTR, crawler findings, content gaps, competitor analysis, AI visibility, user behavior, conversions, social performance and historical results. Availability depends on connected evidence and a supported normalization path; this list does not promise automatic ingestion from every source.
- ✓Source references stay attached to the opportunity. Reliable, fresh evidence must belong to the same site before it can support observed metrics.
- ✓Observed measurements, expected outcomes and estimates serve different purposes. Estimated impact does not become observed revenue, and absent confidence or value is not filled with a sample score.